Turn your passion into profit Hi Reader, Now that the Black Friday rush has settled, it feels like the forest after a storm. Everything goes quiet again. The inbox noise fades. The urgency disappears. And you are finally left with space to breathe and look around, and ask yourself… so what now. Once the sales weekend ends it can feel tempting to either stay quiet for a while or keep pushing out offers in case you lose all that momentum. But where you need to be is somewhere between the two....

Turn your passion into profit Hi Reader, As a wildlife photographer, I love being in nature, it’s my space. I feel comfortable there.Like you, I’d much rather talk about the way the light hit a fox’s fur at sunrise than write a sales email. Selling just feels so unnatural, like suddenly you’re supposed to be someone else, louder, pushier, more polished. UGH. I hate it. But I’ve learned it doesn’t have to be that way. You can sell and still sound like you. Why This Matters Because if it feels...

Turn your passion into profit Hello Reader, We are six weeks out from Black Friday, and now is the time to start thinking about how you want to show up. I know it is easy to push this off and tell yourself you will figure it out later, but later comes fast. The photographers who do well during Black Friday are not winging it. They have a plan and start early so when the sales weekend arrives, they are ready and calm instead of scrambling. That is what we are doing this month. We are going to...